EUROLEAGUE BASKETBALL WORKS WITH BARESQUARE TO IMPROVE ONLINE ENGAGEMENT OF FANS
Euroleague Basketball is pleased to announce its collaboration with digital analytics company baresquare to deliver behavioural insight and evaluate online activity during the 2015-16 Turkish Airlines EuroLeague season as well as the 2016 Turkish Airlines EuroLeague Final Four held in Berlin, Germany.
The insight gained will help to drive fan engagement throughout the EuroLeague season, by giving fans more of what they crave, content.READ MORE
ABOUT BARESQUARE in a nutshell
baresquare provides a full-service approach to digital and web analytics, addressing clients with a multinational online presence
In this section we provide a high level overview of a typical engagement with a client. Our daily routine is full of analytics technology and terminology, but this summary is meant for a less technical audience.
If you want to better understand the baresquare offering,let us know!
After engaging with a client we undertake one or more parts of the
OVERALL DIGITAL ANALYTICS PROCESS
First, we decide what to measure and exactly how to track it using the appropriate, or designated by the client, tag management technology
Then, we code each webpage to send data to the web analytics platform of reference
In most cases, this is either Google Analytics or Omniture SiteCatalyst, now known as Adobe Analytics
Once the web analytics dataset is consistent and comprehensive – something critical to ensure data quality – we retrieve the collected dataset for setting up scheduled reporting or perform further analysis
is the bit of information that every manager would love to have
In the digital analytics context, it is the scientifically retrieved explanation of what happens online
This is usually beyond the capacity of human perception, something that within a daily routine a manager would miss
We currently offer
TWO SPECIALIZED SERVICES
defined and crafted to address the specific needs of online businesses
Customer AnalyticsOur Customer Analytics offering addresses the unique challenges that come up once an organization decides to run CRM activities through the Digital Analytics lens.
Satisfaction Prediction The Net Promoter Score (NPS) methodology is great but it comes with limitations. Our approach enhances NPS and brings it up to speed with Digital Analytics.