About

EUROLEAGUE BASKETBALL WORKS WITH BARESQUARE TO IMPROVE ONLINE ENGAGEMENT OF FANS

Euroleague Basketball is pleased to announce its collaboration with digital analytics company baresquare to deliver behavioural insight and evaluate online activity during the 2015-16 Turkish Airlines EuroLeague season as well as the 2016 Turkish Airlines EuroLeague Final Four held in Berlin, Germany.

The insight gained will help to drive fan engagement throughout the EuroLeague season, by giving fans more of what they crave, content.

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ABOUT BARESQUARE in a nutshell

baresquare provides a full-service approach to digital and web analytics, addressing clients with a multinational online presence

In this section we provide a high level overview of a typical engagement with a client. Our daily routine is full of analytics technology and terminology, but this summary is meant for a less technical audience.

If you want to better understand the baresquare offering,

let us know!

After engaging with a client we undertake one or more parts of the

OVERALL DIGITAL ANALYTICS PROCESS

First, we decide what to measure and exactly how to track it using the appropriate, or designated by the client, tag management technology

Then, we code each webpage to send data to the web analytics platform of reference
In most cases, this is either Google Analytics or Omniture SiteCatalyst, now known as Adobe Analytics

Once the web analytics dataset is consistent and comprehensive – something critical to ensure data quality – we retrieve the collected dataset for setting up scheduled reporting or perform further analysis

NEXT, WE HAVE A VARIETY OF TOOLS

that we use for analysis & manipulation including:

about_7_21SPSS RThe most popular statistical analysis tools

TABLEAUfor interactive graph visualizations

MICROSOFT EXCEL(using proprietary scripts), for quickly running ratios, trends and summaries.

To arrive at a single message
that is of value to the client:
AN INSIGHT!

THE INSIGHT

is the bit of information that every manager would love to have

In the digital analytics context, it is the scientifically retrieved explanation of what happens online

This is usually beyond the capacity of human perception, something that within a daily routine a manager would miss

The process concludes with the

COMMUNICATION OF THE FINDINGS

There is no exact formula to guarantee that the insight will reach, and be understood by, the correct audience

The approach varies across different organizations

For this stage, we test several communication approaches to different audiences and we use reports, dashboards, decks of slides, infographics, plain emails or ticketing systems

We continuously optimize and modify these tools in order to shape a custom communication approach adapted to each client

We currently offer

TWO SPECIALIZED SERVICES

defined and crafted to address the specific needs of online businesses

Customer AnalyticsOur Customer Analytics offering addresses the unique challenges that come up once an organization decides to run CRM activities through the Digital Analytics lens.

Satisfaction Prediction The Net Promoter Score (NPS) methodology is great but it comes with limitations. Our approach enhances NPS and brings it up to speed with Digital Analytics.

In parallel, we have built a

SOFTWARE PRODUCT

based on our digital analytics knowhow

Known as vittle, our software is an online tool that continuously retrieves data, runs analysis and publishes actionable diagnostics in text.

These are then displayed on an online interface where they can be viewed, shared, marked, assigned, resolved and commented on by the system’s users

This, in turn, builds a web optimization knowledge base that sequentially trains the system to become more efficient, and will provide analysts

with a good starting point in their search for the right changes to be made

PEOPLE