AI-POWERED, CX OPTIMIZATION

Sony’s website attracts more than 120M visitors each year, covering more than 100 countries, translated into more than 40 languages and is Sony’s most important customer touch point worldwide.

The existing dashboards, reports and alerts were not able to tackle the complexity.

Automating funnel optimizations was the only way to improve performance.

Orchestrating immediate action on data among +500 digital experts (either internal or external partners), across the globe has been an incredible challenge.

  • +100 monthly campaigns,
  • +15K SKUs,
  • +100K URLs,
  • +16 metrics monitoring,
  • multiple devices and browser combinations.

AT A GLANCE

CUSTOMER SINCE
2015

USE CASE
Improve conversion through CX optimization

RESULTS

  • 10x acceleration of actions.
  • Continuously (24/7/365) improving CX for the most crucial customer touchpoint, whilst retaining a lean organization.
  • Boosting ROI by improving engagement and conversion across several million visitors generated by multi-million-dollar campaigns.